You’d be hard-pressed to find a rapper that’s more entertaining than Action Bronson these days. The MC from Queens New York has a diverse skill set that sets himself apart from the rest.
Action Bronson can rap circles around most rappers, with a distinct voice, and a wild sense of humor. The man is also a trained chef that cut his chops working in restaurants for years prior to his big break in the entertainment world.
My first Bronson experience was back in 2012 when he released his Blue Chips mixtape. Needless to say, I was instantly hooked. It was refreshing to hear a new school rapper from NY spitting bars over boom bap beats. No trap going on over here.
I’m also a big fan of Statik Selektah who frequently collaborates with Bronson on multiple albums. Hearing Bronson massacre those Statik beats time and time again definitely kept my attention.
Unless you’ve been living under a rock, you’d know that Action has a wildly popular show on the Viceland channel called “F*ck That’s Delicious.”
The show features Action Bronson along with his partner in crime Big Body Bes, fellow rapper Meyhem Lauren, and legendary producer The Alchemist. The crew takes you on tour around the world, cracking jokes, and documenting their food escapades. For me, it doesn’t get much better than Food and Hip Hop.
On this particular episode, Bronson debuts his latest music video titled “Durag vs Headband.” The beat is infectious with the hard hitting drums and loop supplied by young Knxwledge, who’s been on fire as of late fresh off his collaboration album with Anderson Paak.
The video opens up with Action Bronson speeding into the scene in a white “OJ Simpson” Ford Bronco, donning a sheik, with Big Body Bes accompanying him riding a white horse. You can’t make this stuff up.
What you have to understand about Bronson’s music is that it’s pure entertainment. Hard beats and funny punchlines with a bit of grimey street talk is what you’re going to get. If you watch the show, you know what to expect.
I love the grass roots production style that Knxwledge came with on this track. Action is as relevant as any rapper today, so I’m always glad that he comes with that raw Hip Hop and exposes it on a mainstream level. We definitely need more of that in the game.
So check out Action’s latest. It won’t reinvent the wheel, but it’ll make your speakers knock and give you a few good laughs, and that’s never a bad thing.
And don’t forget to check out Action’s show “F*ck That’s Delicious” on the Viceland TV and YouTube channels.